Who we are
We are Michael and Robin Renken. We have been working in the Entertainment Industry for the last 25 years. Along the way, we created A Warm Wish, a Gift Basket Business, which we ran from 1999 to 2008 when the GREAT recession hit.
We learned a great deal about building our business from scratch. We moved into a retail space, hired employees, downsized, moved to a larger warehouse space as we moved into the Las Vegas Convention and Conference market. We started our business online at a time when people were just beginning to do that with small businesses. We set up processes and procedures and found simplified, efficient ways of doing things.
So 42 Aspens Productions LLC, was created to be the overall company to oversee our future endeavors.
Why 42 Aspens Productions
We are Sci Fi geeks, we will admit it.
“42” is the “Answer to the Ultimate Question of Life, the Universe and Everything.” according to Douglas Adams’ “The Hitchhiker’s guide to the Galaxy”.
Pair that with the amazing Aspens, trees that grow in large clonal colonies, all coming from a single seedling and having a connected root system. After a fire, the root system, which is still there sends shoots back up. Hey quickly grown, stabilizing soil and creating nurseries for other trees and plantlife to grow and thrive in.
So while we don’t have the Answer to Life the Universe and Everything, we can work together to strengthen the roots and the base and encourage growth through a cooperative effort. The idea is to develop ideas and solutions to move people and businesses forward in a more moral, economical and prosperous way for everyone, by providing a foundation.
Creating content that matters. Finding things that move us and inspire us and will move and inspire others.
Telling stories, chronicling journeys and finding new ways to look at our world and the people in it.
We buy in totally to your project or we don’t do it. Sure we want your business, but we have to be the right fit to work collaboratively together. So check us out, we will check you out and if we can see a vision together, we will put all our creative juices into making the vision a reality.
We work with some Affiliates that you may find links to on our site. These are links to wines, books, or other items that we think you might enjoy. We receive a small compensation if you use the link to purchase an item.
Our Wine video series, Wine Podcasts, Wine and Food pairings recipes, follows Crushed Grape Chronicles as we talk with Winemakers, Grape Growers and Farmers. We explore the different wine regions, wine AVAs, taking in the local Culinary Food and Wine Pairings. We explore the Scenic Route along the way stopping, literally, smelling the roses and seeing the sights.
Our Podcasts give you a front row seat for “Travel in a Bottle” as we taste, and create custom recipes to pair with the wines we are tasting. Our Wineries and Winemakers series, takes you behind the vines to talk and get geeky about the passion behind the wines. Our Wine Events give you a chance to Discover Wine Country in person or online.
Wine is the story of a year in a place, that is captured in a bottle
Wine. It’s simply crushed and fermented grapes. The
variations and the wine stories are what make it so fascinating.
I love that we talk about wine breathing..it is a reminder
that wine is alive and changing.
IN THE VINEYARD
The best way to tell these wine stories
is to hear them first-hand from
the people who know the place
and the vines best, in the
vineyard. Capturing the stories as
they flow naturally, allows an
intimate and authentic look at
these places and people.